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About Us
Our mission
Launched in 2022, What on Earth! Magazine is created by a small but mighty publishing team based in the UK and US.
Our mission is to ignite young readers’ natural curiosity about the world – and to help them fall in love with reading, knowledge and learning.
We are also passionate about giving children a rich, immersive reading experience in print – offering an inspiring oasis away from digital media.
Helping children read for pleasure
Research led by Professor Teresa Cremin, Reading Expert for the UK Department of Education, shows that What on Earth! Magazine boosts children's engagement with reading – helping to inspire a lifelong love of reading and learning.
“Reading What on Earth! Magazine sparked spontaneous conversations, peer recommendations and visible excitement… contributing to deeper engagement.”
Awards
We are proud to have been recognised with a series of prestigious industry awards:
PPA Awards
Children's Magazine of the Year
Designer of the Year – Mark Hickling
Independent PPA Awards
Consumer Magazine of the Year
Creative Director of the Year – Mark Hickling
BSME Awards
Best Designer – Susanna Hickling (BSME Talent Awards)
Art Director of the Year, Consumer – Highly Commended: Mark Hickling (BSME Awards)
NMA Awards
Subscription Brand of the Year
From the team that creates KidsPost
What on Earth! Magazine is proud to partner with The Washington Post on the all-new KidsPost section that features in the Post every Sunday.
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